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Posted: 06.23.2009 00:00
With a well-earned reputation for turning heads, Calvin Klein Jeans has hit the airways and the Internet with an erotically-charged new spot featuring VFX by Flame Artist and partner Rich Schreck of Nice Shoes.
The commercial re-teams Schreck with Michael Bryson of Ohio Edit and director Fabien Baron of Baron & Baron who lensed beautiful people -- limbs entwined -- clad in Calvin Klein Jeans and little else. A monochromatic palette is splashed with blue denim highlights.
Schreck found creative solutions to polish and enhance the extensive VFX in Bryson’s offline. “Michael had a clear, fully-finished offline with timings done to the sound effects he built,” notes Schreck. “My job was to take his footage and strengthen his rough effects while maintaining the timings.”
Working with Autodesk’s Flame and a complement of plug-ins from Genarts and The Foundry, he experimented with the drama and intensity of the effects as they move through the color-corrected footage. “I added simulated grain, TV static, video vertical rolls, scan lines, and heavy vignetting,” Schreck reports. “Michael had also roughed out extreme slow downs which I recreated with The Foundry plug-ins; some are as little as 25 percent of normal speed.”
In addition, in some of the versions, Schreck blew up and repositioned a number of racy shots to more tastefully reveal the voyeuristic glimpses of flesh. “Because we were finishing in HD, the image held up very well for the blow ups,” says Schreck.
The editor cut one 30-second version and several 15-second versions targeted to the sensibilities of different broadcast and Internet audiences.
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