Nice Shoes

Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010

Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010

Nice Shoes Hires Bowman To Run Design Division - 06.14.2010

Nice Shoes Redefines Red Workflow - 06.01.2010

Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010

Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010

Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010

Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010

Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010

Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010

Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010

Nice Shoes Expands VFX Team - 03.22.2010

Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010

Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010

Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010

Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010

Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009

Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009

Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009

Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009

GEs Real-People - 08.06.2009

BlackBerry Loves U2 - 07.22.2009

Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009

Nice Shoes Names Mike Donovan Managing Director - 07.01.2009

Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009

Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009

Nice Shoes Sponsors Dusty Festival - 05.09.2009

Nice Shoes Makes A Nice Move - 04.16.2009

First Boards Awards Hosted By Nice Shoes - 04.02.2009

"BlackBerry Bullet" Punctures Apple - 03.12.2009

Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009

Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009

Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009

Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009

Visual Effects Artistry at NYC’s High-End Shop Brings a Spark to :30 “Heist”
Posted: 01.15.2009 10:23

Nice Project: “Heist”, the newest :30 spot from Chase and agency mcgarrybowen is a high-concept look at how the credit card company zaps online fraud. The high-end visual effects shop Nice Shoes (www.niceshoes.com) used their VFX artistry to bring the undercover intrigue of “Heist” to life. The Artistic Approach: Chase and mcgarrybowen took a uniquely literal approach to demonstrating the fraud monitoring protection that Chase provides with every card. After a group of thieves breaks into a restricted area, they cut through a frosted glass window that is revealed to be the screen of a computer that they’ve infiltrated. The intruder gets shocked on contact when he attempts to grab the Chase card nestled on a woman’s keyboard, knocking him back through the screen and into cyberspace oblivion. Nice Shoes VFX artist John Shea set the scene with his Flame expertise, bringing extreme realism to the scene. “It was challenging to create a realistic relationship between the thief lurking through the hole in the computer, and the surrounding living environment he was trying to steal from,” Shea explains. “Another key element to the spot was creating the ‘card shock’ effect. The card is always composited as blue in a black-and-white world, which gives the card a powerful presence on the screen -- the sparks and shocks really had to have some weight to them to get the point across.” Nice Teamwork: The collaborative approach at Nice Shoes’ extremely inviting downtown studios helped Chase and mcgarrybowen to bring “Heist” together quickly. “The combined effort of everyone at Nice Shoes surrounds clients with a truly experienced creative group,” says Shea. “We were fortunate enough to be involved in this project from the very beginning – as soon as we saw the initial storyboards we knew that this was going to be a great project to work on, and also a lot of fun.”