Nice Shoes

Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010

Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010

Nice Shoes Hires Bowman To Run Design Division - 06.14.2010

Nice Shoes Redefines Red Workflow - 06.01.2010

Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010

Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010

Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010

Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010

Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010

Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010

Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010

Nice Shoes Expands VFX Team - 03.22.2010

Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010

Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010

Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010

Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010

Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009

Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009

Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009

Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009

GEs Real-People - 08.06.2009

BlackBerry Loves U2 - 07.22.2009

Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009

Nice Shoes Names Mike Donovan Managing Director - 07.01.2009

Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009

Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009

Nice Shoes Sponsors Dusty Festival - 05.09.2009

Nice Shoes Makes A Nice Move - 04.16.2009

First Boards Awards Hosted By Nice Shoes - 04.02.2009

"BlackBerry Bullet" Punctures Apple - 03.12.2009

Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009

Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009

Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009

Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009

Color Graded By Chris Ryan
Posted: 08.06.2009 11:57

Nice Shoes colorist Chris Ryan lent a hand to a GE real-people spot where employees seamlessly toss a “Wrench” from person to person across the company’s many divisions and locations. GE and its agency, BBDO/New York, are longtime clients of Ryan, who heads the telecine department of Nice Shoes. “They consistently produce some of the most beautiful spots I’ve worked on,” he reports. In “Wrench,” a worker at GE’s Lynn, Massachusetts’ aircraft engine assembly factory needs an eleven-sixteenths wrench. A man high on a wind turbine has one and tosses it to another GE employee who tosses it to yet another employee and so on down the line until it gets to the engine worker who requested it. In the process the wrench toss involves employees at GE Energy’s gas turbine factory in Greenville, South Carolina and GE Healthcare in Waukesha, Wisconsin. “From designing some of the cleanest and most fuel-efficient jet engines to building more wind turbines than anyone in the country, people at GE are working together creating innovation today for America tomorrow,” says the voiceover. Ryan performed the final transfer of the commercial’s 35mm film which was shot by DP Tony Wahlberg and directed by Lenny Dorfman. “I’ve worked with both of them for a long time,” says Ryan. “I’ve known Tony since I was a junior colorist and he was a second unit AC. For this spot they wanted to go pretty natural – they didn’t want too much of a ‘look’ but they didn’t want a handheld documentary feel either.” The colorist was challenged to deliver a natural look to footage which had been shot in several different exterior and interior locations. “The rough cut was beautifully edited and flowed really well,” he says. “Tony was at the transfer with Lenny and the agency, and everyone was open to discussion before the session began. Tony told me what they tried to accomplish with each shot and suggested where I could bring out certain elements to enhance the footage.” Ryan’s telecine suite is equipped with a Thomson Specter telecine and FilmLight’s Baselight color correction system. “Baselight was developed as a DI system, and it puts all material in cut order,” he notes. “That was especially helpful for ‘Wrench’ because I could see the spot flow and color correct it that way. It made the process so much easier.”