Nice Shoes

Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010

Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010

Nice Shoes Hires Bowman To Run Design Division - 06.14.2010

Nice Shoes Redefines Red Workflow - 06.01.2010

Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010

Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010

Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010

Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010

Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010

Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010

Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010

Nice Shoes Expands VFX Team - 03.22.2010

Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010

Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010

Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010

Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010

Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009

Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009

Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009

Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009

GEs Real-People - 08.06.2009

BlackBerry Loves U2 - 07.22.2009

Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009

Nice Shoes Names Mike Donovan Managing Director - 07.01.2009

Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009

Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009

Nice Shoes Sponsors Dusty Festival - 05.09.2009

Nice Shoes Makes A Nice Move - 04.16.2009

First Boards Awards Hosted By Nice Shoes - 04.02.2009

"BlackBerry Bullet" Punctures Apple - 03.12.2009

Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009

Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009

Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009

Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009

Posted: 09.10.2009 10:51

''''Every year MTV’s high-profile Video Music Awards (VMAs) show is eagerly awaited by fans -- and also by its participants as shown in a humorous new promo starring Britney Spears and VMA host Russell Brand with color grading and finishing by Nice Shoes. The VMAs air live from New York on September 13. Nice Shoes is often charged with infusing a young, sexy look into promos for MTV’s special events like the VMAs, now a cultural icon in the music industry. This year’s 30- and 60-second promos -- directed by Andy Carrigan and cut by Will Znidaric -- find Spears and Brand engaged in some flirtatious telepathy as the commercial cuts back and forth between the celebrities on opposite coasts. A bikini-clad Spears, reading a magazine poolside, discovers that Brand is hosting the VMAs again and wonders if he’ll invite her. She’s sure to get an invitation, she knows, but “it would be nice of him to invite me personally now that we’re friends and all,” she muses to herself. The much-tattooed Brand is sitting on a couch in his hotel room reading a newspaper when he learns that Spears might be attending the awards show again. He worries, “some of the things I said could be construed as offensive – I hope she don’t (sic) think ill of me.” Back by the pool, Spears fears that she didn’t play it up enough with Brand when he flirted with her last year. “I have to admit there’s something sexy about his dangerous ways,” she admits. Suddenly, Brand realizes that he’s hearing Spears’s voice in his mind. And he speculates that if he can hear her thoughts, she might be able to hear his. Assuming a funny, high-pitched voice, accompanied by dreamy sound effects, Brand tells Spears, “This is the voice of your mind. Go to Russell’s hotel room and abandon yourself to him…” as a puzzled Spears searches poolside for the source of the risqué comments. Working with MTV directly, Nice Shoes colorist Ron Sudul was charged with creating the differences between the two celebrities and their environments. “There were two separate looks with Britney glamorous and beautiful, like a glossy magazine photo, and Russell contrasty and edgy but not too extreme,” notes Sudul. For a few challenging shots, Ron was able to make use of Nice Shoes’ new Baselight color grading systems by switching back to the RED Raw files on the fly to dig out additional information. This allowed him the extra latitude he needed to showcase the star’s personae. VFX artist Jason Farber -- formerly with Guava, the VFX division of Nice Shoes, which recently merged with its parent -- imported Sudul’s color graded tapes into his Flame where he put the final tweaks on the spot. “With the talents of Guava and Nice Shoes now under our roof we’re more interactive and collaborative than ever,” Sudul points out. “Jason and I may not be telepathic, like Britney and Russell, but it’s easy to share our thoughts and ideas to deliver the kind of creative work our clients expect.”