Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010
Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010
Nice Shoes Hires Bowman To Run Design Division - 06.14.2010
Nice Shoes Redefines Red Workflow - 06.01.2010
Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010
Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010
Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010
Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010
Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010
Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010
Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010
Nice Shoes Expands VFX Team - 03.22.2010
Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010
Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010
Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010
Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010
Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009
Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009
Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009
Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009
GEs Real-People - 08.06.2009
BlackBerry Loves U2 - 07.22.2009
Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009
Nice Shoes Names Mike Donovan Managing Director - 07.01.2009
Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009
Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009
Nice Shoes Sponsors Dusty Festival - 05.09.2009
Nice Shoes Makes A Nice Move - 04.16.2009
First Boards Awards Hosted By Nice Shoes - 04.02.2009
"BlackBerry Bullet" Punctures Apple - 03.12.2009
Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009
Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009
Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009
Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009
Posted: 02.03.2010 10:45
Nice Shoes has brought on advertising sales and marketing pro Travis Taylor to unify its U.S. sales force, grow its core business, and expand into new realms. Taylor, who will hold the title Vice President of Sales & Marketing, has extensive experience in sales management, print advertising, event marketing, rebranding, and implementation of innovative and automated systems to overhaul ingrained corporate sales cultures. Prior to joining Nice Shoes, Taylor held similar positions at MetroMedia Company, Clear Channel Communications, Centra Software, and the Buxton Company. The new hire is part of a massive overhaul of Nice Shoes’ operations that has included the merger of sister companies Guava and Freestyle Collective, a move calculated to consolidate their various services -- design and animation, high-end visual effects, and world-class color grading – and become a more powerful creative solutions provider. Taylor, a proven sales professional who has raised sales and helped to reorient the culture of every company he has been a part of, will be key to this restructuring. “A good salesman can sell anything,” noted CEO and Partner Dominic Pandolfino. “Travis comes to Nice Shoes with a very diverse background and is the rare type of person that just gets it – he understands the art of sales. His experience and personality make him the perfect fit to reorganize and build upon Nice Shoes’ sales and marketing efforts. He’s smart, likeable, ambitious and a very quick study.” “I am really excited to get started at Nice Shoes,” stated Taylor. “Up to this point, the company has found major success by word-of-mouth advertising alone, so I can only imagine how successful they will be once we merge the in-house and independent sales teams and really start pushing the brand. I have been impressed with Nice Shoes reorganization efforts so far, and I plan to be very hands on and work diligently to help them overhaul their operations completely.” In addition to Nice Shoes’ in-house reps, Taylor will also oversee the current independent team.
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