Nice Shoes

Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010

Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010

Nice Shoes Hires Bowman To Run Design Division - 06.14.2010

Nice Shoes Redefines Red Workflow - 06.01.2010

Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010

Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010

Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010

Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010

Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010

Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010

Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010

Nice Shoes Expands VFX Team - 03.22.2010

Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010

Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010

Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010

Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010

Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009

Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009

Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009

Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009

GEs Real-People - 08.06.2009

BlackBerry Loves U2 - 07.22.2009

Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009

Nice Shoes Names Mike Donovan Managing Director - 07.01.2009

Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009

Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009

Nice Shoes Sponsors Dusty Festival - 05.09.2009

Nice Shoes Makes A Nice Move - 04.16.2009

First Boards Awards Hosted By Nice Shoes - 04.02.2009

"BlackBerry Bullet" Punctures Apple - 03.12.2009

Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009

Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009

Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009

Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009

Posted: 05.03.2010 14:37

When Nice Shoes began work on a series of financially challenged independent films last year, they approached the projects in a unique way: as creative partners fiscally invested in the films’ success as executive producers. Rather than agreeing to take on any available project, Nice Shoes CFO/COO Julia Kisla would identify promising films and negotiate a revenue-sharing agreement, essentially trading their creative services for a share of profits at a later date. The process proved so successful that Nice Shoes – which continues to focus primarily on high-end, big-budget projects done under more traditional contracts – has now created an exciting, new revenue stream. The films range from the quirky documentary tale of performance artist, cabaret singer, and drag artist Joey Arias in Arias With a Twist to the soon to be released Forgetting the Girl. These entries into the indie pantheon have experienced inordinate success: Arias screened at the renowned Berlin International Film Festival, is slated for its U.S. premiere at Tribeca and will be stopping at Sundance and Cannes, amongst others. This is just one of the award-winning projects Nice Shoes has worked on recently: Director Mai Iskander’s highly touted Garbage Dreams ran through the festival circuit and earned a short-list nomination for the Oscars. “With several memorable projects now behind us, this revenue-sharing model has become an interesting part of Nice Shoes’ business model,” noted Kisla. “By carefully selecting appealing projects with financial potential, we can strategically offer our services now for a sometimes substantial return later. We’ve been fortunate to partner with some extraordinary directors on our first several projects and we look forward to watching the indie scene closely so we can cultivate similar films in the future.” As the new partnerships have unfolded, Nice Shoes has assumed an expansive role beyond their traditional focus on post production, acting as a creative partner throughout the production process. This dynamic allows the company to contribute to nearly every aspect of the project, from budgeting to creative on-set input. “Trading talent now for potentially higher pay later is becoming more and more common in all areas of production – even top acting talent works this way sometimes,” stated Kisla. “With production costs constantly rising, Nice Shoes expects to strike more of these profit-sharing deals in lieu of traditional contracts. Post alone can gobble up 50 percent of a film’s production budget, making it necessary to diversify costs over multiple entities. The new model is a win-win: the production company – often a low-budget independent filmmaker – gets top-notch post work, and Nice Shoes continues to see rewards for their work long after we wrap production.” As the process continues to develop, Nice Shoes is maximizing the potential for success working on a case-by-case basis with a dynamic and flexible approach to new projects.