Nice Shoes

Nice Shoes, Shortlisted in Cannes, Celebrates a Bronze Lion Win - 06.30.2010

Nice Shoes and McGarryBowen: Three Years of Collaboration for Chase - 06.21.2010

Nice Shoes Hires Bowman To Run Design Division - 06.14.2010

Nice Shoes Redefines Red Workflow - 06.01.2010

Nice Shoes Handles Post For Myren's Latest Doc - 05.25.2010

Nice Shoes Delivers Promise In United Nations PSA - 06.07.2010

Nice Shoes Contributes To Unique Polar Bear Club Video - 05.19.2010

Profit-Sharing Model Perfect Fit For Nice Shoes On Hot Indie Films - 05.03.2010

Nice Shoes Spins Out Post For Another Indie Movie - 05.01.2010

Nice Shoes Again Collaborates With Offspring On Ford Campaign - 05.06.2010

Arias with a Twist: The Docufantasy Debuts At Tribeca Film Festival - 04.16.2010

Nice Shoes Expands VFX Team - 03.22.2010

Nice Shoes Makes A Splash With Stella For Mother - 02.23.2010

Arias with a Twist: The Docufantasy to Premiere in Berlin - 02.16.2010

Nice Shoes Hires Travis Taylor To Oversee Sales & Marketing - 02.03.2010

Revamped Nice Shoes Rolls Out Another TD Ameritrade Campaign - 01.19.2010

Nice Shoes Adds Division By Joining Forces With Freestyle Collective - 12.04.2009

Nice Shoes Brings Creative Vision and High-End VFX to the NHL - 11.01.2009

Nice Shoes Color Grades MTV VMAs Promo Starring Britney Spears & Russell Brand - 09.10.2009

Nice Shoes Color Grades and Titles Garbage Dreams - 08.12.2009

GEs Real-People - 08.06.2009

BlackBerry Loves U2 - 07.22.2009

Nice Shoes Colorist Lez Rudge Makes An Imprint On New Spot Promoting Mandela Day - 07.07.2009

Nice Shoes Names Mike Donovan Managing Director - 07.01.2009

Nice Shoes Goes Risqué For Calvin Klein Jeans - 06.23.2009

Aron Baxter Returns To Nice Shoes As New Creative Director - 06.09.2009

Nice Shoes Sponsors Dusty Festival - 05.09.2009

Nice Shoes Makes A Nice Move - 04.16.2009

First Boards Awards Hosted By Nice Shoes - 04.02.2009

"BlackBerry Bullet" Punctures Apple - 03.12.2009

Nice Shoes New York Makes $3 Million Investment in FilmLight Color Grading Systems - 03.05.2009

Colorist Ron Sudul - The Top Five Questions I Get as a Colorist for Nice Shoes - 02.26.2009

Nice Shoes Colorist Lenny Mastrandrea Participates In Mayors Office Panel - 02.02.2009

Nice Shoes Steals The Show With Electrifying VFX For Chase - 01.15.2009

Posted: 06.07.2010 09:30

The 38th annual United Nations World Environment Day is on June 5th with an event taking place in Rwanda City, Rwanda the same day. Nice Shoes is helping spread the word about the global event with design, VFX and color-grading work on an upbeat PSA. Collaborating once again with director Bobby Sheehan of Working Pictures on this direct-to-client project, Nice Shoes CD Aron Baxter and Design Director Jay Sienkwicz acted as co- creative leads for the design and visual effects, while Jim Collins provided 3D artistry and Ron Sudul handled color grading. The spot is a montage of citizens and celebrities – including Gisele Bündchen – of a wide array of races and ethnicities. Standing before a vibrant, ever-shifting watercolor backdrop replete with naturalist imagery animated in CG and inspired by the World Environment Day logo, the speakers vow to care for the earth using a variation of the standard wedding-altar script that couples use to exchange vows. Holding recycled bags, reusable bottles, bicycles, high-efficiency light bulbs, tiny frogs, and more, the speakers continue one another’s sentences to express their unity in taking small but significant actions to better the earth. The spot ends with a shot of Bündchen balancing a spinning animated earth in the palm of her hand. “We tested several water color and water tank treatments to arrive at the perfect splotchy look, which we then shot and utilized in compositing for the final backgrounds,” noted Sienkwicz. “To achieve the final look, we comped the CG, performance footage, and live action watercolor elements together, creating a spot that has great synergy with the World Environment Day logo.” Nice Shoes involvement began in the project’s earliest phases, when they were given a loose script which they then evolved into a cohesive collection of storyboards for Sheehan and the UN producer’s review. Baxter and Sienkwicz, who were offered creative flexibility to design the overall visual direction of the spot, decided the best solution was to shoot watercolor elements rather than create them digitally. 3D Artist, Jim Collins and Sienkwicz shot elements on the Panasonic P2 which were integrated into the design of the piece, leading to the eventual output of English and international versions for multiple formats. The spots will air on TV around the world, on the Internet, and on handheld devices. “We had to adapt this so it could play in as many countries as possible, to really build awareness for this important day,” noted Baxter. “We’ve worked with Bobby on several previous projects, so that experience helped ensure a smooth working relationship from the start. He afforded us great flexibility, giving us a chance to really show what we’re capable of in both the production and design realms.” View the spot at http://unep.org/.