Play ActivChill

To introduce their new ActivChill fabric, Reebok contracted New York based Nice Shoes Creative Studio to craft a visual narrative that would effectively illustrate the benefits of this innovative technology in stores. Nice Shoes Creative Studio devised an inventive approach that utilized animation, CG macro-photography, and typography to show the intricate ways in which the brand’s unique, pentagon-shaped fibers wick away athletes’ perspiration and cool the skin.