Bring the Noize

Play Bring the Noize

Nice Shoes colorist Ron Sudul worked with Director Ben Newman to help enact M.I.A.'s vision for her music video, "Bring the Noize," pushing the borders of creativity to make it as great as it could be. The video was shot on 16mm film and had a distinct look of its own, but the team moved away from that in color grading and went for a more stylistic work. Sudul did four different color passes ranging from the “neutral, silvery soft” palette that opens the music video to the bolder colorways that stem from M.I.A.’s Sri Lankan heritage.