Friskies

Cat Concoctions - Case Study

Play Cat Concoctions - Case Study

Cats aren't the most agreeable actors. To help Avrett Free Ginsberg and Friskies realize a kitchen in which cats were in control, Nice Shoes Creative Studio devised a solution that captured three cats separately against green screens and with practical elements. Creative director Harry Dorrington and VFX supervisor Adrian Winter collaborated with production company Mugsy and director Fernando Garcia, providing pre-production advice and on-set VFX supervision, ensuring that all elements were shot properly for an efficient post and effects workflow.

By shooting on green screen, the Creative Studio team was also able to take the best head and body takes from the feline actors, and bring them together to visualize the ideal performance.