Sherwin Williams


Play Emerald

McKinney and Psyop partnered with colorist Sal Malfitano to create what Creativity called a "gloriously surreal explosion of color" for Sherwin Williams. The Psyop team injected paint into 400 gallon tanks of water, and Malfitano made sure to keep the colors true to life, while maintaining the textures that had been captured with the Phantom.