Launch Campaign

Play Launch Campaign

Dvice was a hugely popular technology website facilitated by Syfy, and launched as part of the channel's rebrand. As part of Syfy, Creative Director James Coulson collaborated with his team to create a brand that felt modern, elegant and related to its parent, yet have a distinct feel. An integrated campaign with the tag-line ‘Tech is our Obsession,' was devised to launch the site, with one spot hinting at future technologies and a typographic follow-up reinforcing the simplicity of the brand.