3M Filtrete

Make Every Breath Count

Play Make Every Breath Count

In devising a spot to showcase the ability of 3M’s Filtrete™ Air Filters removal of harmful air particles, Grey presented a unique challenge for Nice Shoes Creative Studio. Director Harry Dorrington presented an efficient solution utilizing the creative resources of Nice Shoes – including colorist Chris Ryan – to take the project from concept to completion. Dorrington shot actual air particles in order to reveal just how much harmful material is contained in the air that people breathe in every day.