Dodge Challenger

Performance Art

Play Performance Art

The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged Nice Shoes Creative Studio to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with Huge to bring the concept to life.

Credits

Client: Dodge

Agency: Huge

Animation & VFX: Nice Shoes Creative Studio

CG Director: Andy Zazzera

Executive Producer: Angela Bowen

Senior Producer: Nancy Giandomenico

Smoke TD: Yongji Chen

Design/Animation: Yandong ‘Dino’ Qiu

Modeler: Will Robertson

Lighter: Chimin Yang

Animatic / PreVis: Adrian Winter

Post Production: Nice Shoes

Editor: Talia Mazzarella

Colorist: Gene Curley

Audio Post Production: Sound Lounge

Sound Design: Marshall Grupp

Mix: Rob Sayers