Play Portraits

iris New York and Cutting Room collaborated with Nice Shoes colorist Lez Rudge to craft Jeep "Portraits," a curated collection of photos stitched together to tell the story of the brand's 75-year history. The spot debuted after Super Bowl 50's Halftime Show, was selected by Adweek as the best commercial of the 2016 game, was awarded a Super Clio, and is shortlisted for a Cannes Film Lion in the automotive category.

Taking into account that the piece would live on beyond its broadcast debut with mobile viewers, the agency devised an aspect ratio that would play beautifully on a vertical format on mobile devices.