Water is Life

The Girl Who Couldn't Cry

Play The Girl Who Couldn't Cry

DDB NY and Water is Life partnered to highlight the desperate situations that can arise from simply living without clean water. “The Girl Who Couldn’t Cry” is a heartbreaking PSA with color grading by Lez Rudge that follows the harsh conditions faced by a girl growing up in the slums of India. Previously, this creative team united to produce “Bucket List,” which was honored with various awards, including at AICP 2014 for Public Service Announcement and a Gold: Viral Films at Cannes 2014.