Built in a web-based game engine, the interactive real-time experience allows users to explore the new Audi e-Tron GT on their smartphone, tablet, or within their desktop browser by visiting the activation website, or simply scanning a QR code, with no app download required. The AR leg of the project gives the user the ability to place an Audi eTron in their parking spot, or on a desk. The virtual showroom leg of the project celebrates the eTron car and its beautiful design with real-time reflections and studio lighting that keeps the user hooked to the experience. In addition, the animation on the car along with sound effects makes a complete audio visual experience.
Read this article from LBB to go behind the scenes with Nice Shoes’ Creative Director Ninaad Kulkarni and Executive Creative Director Harv Glazer on how they brought the Immersive Virtual showroom for Audi to life.