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Audi – AR E-tron

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Built in a web-based game engine, the interactive real-time experience allows users to explore the new Audi e-Tron GT on their smartphone, tablet, or within their desktop browser by visiting the activation website, or simply scanning a QR code, with no app download required. The AR leg of the project gives the user the ability to place an Audi eTron in their parking spot, or on a desk. The virtual showroom leg of the project celebrates the eTron car and its beautiful design with real-time reflections and studio lighting that keeps the user hooked to the experience. In addition, the animation on the car along with sound effects makes a complete audio visual experience.

Credits

Client

Audi

Agency

TAXI

Creative Director

Ninaad Kulkarni

XR Developer

Dan Shimmyo

Producer

Beth Fitzpatrick

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