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Boulevard – AR Application

Project Notes

A velvet rope and a stern security guard that’s just itching to say “don’t touch that” are normally in between the museum visitor and a work of art. Now, thanks to Boulevard Arts, a company committed to developing arts-based experiences shared through augmented, virtual and mixed reality technologies, and creative studio Nice Shoes, art connoisseurs, educators, and students can all get closer to art than ever before with Boulevard AR.

The Nice Shoes team was led by AR/VR creative director Tom Westerlin, and head of production Nancy Giandomenico, who along with executive producer Angela Bowen, have grown the studio’s immersive capabilities, delivering the AICP and Ciclope-nominated Mio Garden roomscale VR experience as well as Flexon Eyewear’s mobile VR application. The collaboration with Boulevard Arts marked the studio’s first delivery of an augmented reality experience.


Agency: Boulevard
AR Studio: Nice Shoes
Creative Director: Tom Westerlin
Lead Developer: Leonardo Malave
Executive Producer: Angela Bowen
Head of Production: Nancy Giandomenico
Junior Producer: Laura Noonan
VFX Supervisor: Adrian Winter
CG Director: Andy Zazzera
Designer: Dino Qiu
CG Support: Jeff Kyle
CG Support: Arthur Dorrington
Color Grading: Chris Ryan
Color Grading: Sal Malfitano


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