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Dodge – Performance Art

Project Notes

The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged us to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with the agency to bring the concept to life.

Credits

Agency

Huge

Animation

Nice Shoes

CG Director

Andy Zazzera

Executive Producer

Angela Bowen

Head of Production

Nancy Giandomenico

Desinger/Animator

Yandong Dino Qiu

Animatic/Pre Vis

Adrian Winter

Editor

Talia Mazzarella

Colorist

Gene Curley

Modelo

'Bring the Sabor'

Modelo

'You Found Gold'

CrowdStrike

'The Future'