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Dodge – Performance Art

Project Notes

The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged us to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with the agency to bring the concept to life.


Agency: Huge
Animation: Nice Shoes
CG Director: Andy Zazzera
Executive Producer: Angela Bowen
Head of Production: Nancy Giandomenico
Desinger/Animator: Yandong Dino Qiu
Animatic/Pre Vis: Adrian Winter
Editor: Talia Mazzarella
Colorist: Gene Curley

Laura Mercier




Fords Gin