

Dodge – Performance Art

Project Notes
The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged us to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with the agency to bring the concept to life.
Credits
Agency
Huge
Animation
Nice Shoes
CG Director
Andy Zazzera
Executive Producer
Angela Bowen
Head of Production
Nancy Giandomenico
Desinger/Animator
Yandong Dino Qiu
Animatic/Pre Vis
Adrian Winter
Editor
Talia Mazzarella
Colorist
Gene Curley

Laura Mercier
'Cards'
Prada
'Battlefield'
Fords Gin