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Georgia Votes – Voting Early Is Easy

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Georgia Votes was looking for an effective way to communicate how easy the process of early voting is, to help lower Election Day numbers at the polls, while also encouraging voter turnout during a pandemic.

Creative Director Matt Greenwood and his team expanded on the theme “Unlike 2020, Early Voting is Easy,” with a series of familiar pandemic scenarios – quarantine date night, obsessively scrolling on social media, and self-hair cuts – all of which were not nearly as easy as early voting.

Matt brought his own work from home experience into the project, adding one of his WFH coworkers, (his cat), into the mix with a fun cameo that you’ll see in the styleframes above, and the finished piece.

Credits

Agency

KO:OP

Production/Animation

Nice Shoes

Producer

Jennifer Spillers Kramer

Producer

Beth Gustafson

Executive Producer

Harv Glazer

Senior Producer

Beth Fitzpatrick

Creative Director

Matt Greenwood

Creative Director

Stefan Woronko

Design Director

Dino Qiu

Animator

Yoho Yue

Animator

Robert Findlay

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