Travel back to the 1989 NFL draft and the birth of PRIME TIME. Our team, led by Director Harv Glazer (Nice Shoes ECD), aided Grey and Gillette in taking us back to this pivotal moment in Deion Sanders’ career via the magic of advanced AI-assisted video technology. Nice Shoes also provided editorial, color and additional VFX.
This is Harv’s 2nd collaboration with the Grey/Townhouse Creative Director team of Ryan McCarthy and Brian Mekjian alongside Associate Creative Directors Ben Howard and Alvarao Soto and ECD Nick Caplan, having previously worked together on the Canon Printed on film spots.
Take a look at the behind the scenes here.