Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. They saw Virtual Reality (VR) as an opportunity to equip their salespeople with marketing messaging and a wow factor beyond their traditional sales tools. They approached Nice Shoes, who worked with them to design and develop an interactive VR theater that stepped right into their brand.