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Marchon Eyewear – Flexon VR

Project Notes

Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. They saw Virtual Reality (VR) as an opportunity to equip their salespeople with marketing messaging and a wow factor beyond their traditional sales tools. They approached Nice Shoes, who worked with them to design and develop an interactive VR theater that stepped right into their brand.


Agency: Marchon In-House
Production Company: Nice Shoes
Creative Director: Tom Westerlin
Executive Producer: Angela Bowen
Head of Production: Nancy Giandomenico
Senior Producer: Russ Dubé
CG Director: Andy Zazzera
Creative Tech: Jamie Silva
Creative Tech: Mark McCallum
Designer: Yandong Dino Qiu
Modeler: Yongji Chen
Modeler/Animator: Elizabeth Whitfield