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Nike – Kyrie 7

Project Notes

Virtual production employs real-time rendering solutions like Unreal to create stunning virtual environments in place of practical sets. Our immersive team aided our partners at Recess, 91 Rules and Nike in creating a variety of fantastical worlds using Unreal to complement their beautiful live action footage, and launch Kyrie Irving’s exclusive new Concepts x Nike design.


Agency: Recess
Production Company: 91 Rules
Director: Cameron Tidball-Sciullo
Director: Erik Saltzman
Virtual Production: Nice Shoes
ECD: Harv Glazer
Creative Director: Ninaad Kulkarni
VFX Artist: Tyler Whelan
VFX Artist: Jason Farber
Colorist: Phil Choe
Title GFX: Stefan Woronko
Head of Production: Jason Farber

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