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In the heat of the summer, the right cold beverage can be a huge relief. Our client wanted to show how that can be transformative, bringing customers into an infectious world full of happiness called “Siptopia.” The agency envisioned a fantastical concept in which, upon sipping a drink, people see their happiness reflected in the world around them as they were surrounded by cheerful animated animals and swirling ingredients. We worked with our partners at Sweet Rickey and Editbar, bringing together a full-service team of creatives to shoot, edit, animate, and color grade two spots in which happiness is found in every sip. Take a look at how the campaign came together in the making of below.

Credits

Agency

Brownstein Group

Production Company

Sweet Rickey

Director

Max Gutierrez

Animation/Post

Nice Shoes

Creative Director

Harry Dorrington

VFX Artist

Andy Zazzera

VFX Supervisor

Adrian Winter

Designer

Yandong Dino Qiu

Designer

Nicole Morciniec

Animator

Yongji Chen

Colorist

Sal Malfitano

Producer

Russ Dubé

Head of Production

Nancy Giandomenico

Executive Producer

Angela Bowen

Editorial

Editbar

Editor

Charlie Coffou

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