


Project Notes
Droga5 partnered with Nice Shoes to create a new campaign for the Ad Council, American Foundation for Suicide Prevention and the Jed Foundation to coincide with mental health awareness month. The spot is the next iteration of their mental health campaign – “Seize the Awkward”
Droga5 Executive Producer Jeremy Fox turned to full service production and post production company, Nice Shoes to produce, edit and finish the campaign. Drawing on Nice Shoes’ network of talent and resources, the campaign is directed by Kristian Mercado Figueroa and includes a brand new music video and a suite of digital, social, radio and broadcast assets giving young people the inspiration, language and tools to check in with their friends and support their mental health.
Backed by a bespoke rap track, “Whatever Gets You Talking” the music video is a visual feast of animation and social videos, pulling in an amalgamation of styles that help reflect the experience of searching through multiple social feeds.
Credits
Client
Ad Council
Campaign
Seize The Awkward
Title
“Whatever Gets You Talking”
Agency
Droga5 New York
Production Company
Nice Shoes
Director
Kristian Mercado Figueroa
Executive Producer
Tara Holmes
Executive Producer
Thomas Sponzo
Producer
Colin Moneymaker
Akinyemi DP
Kayli Weiss
Post Production
Nice Shoes
Editor
Michael Reuter
Assistant Editor
Danny Weeks
Producer
Maggie Flatley
Executive Producer
Tara Holmes
Executive Producer
Thomas Sponzo
Producer
Colin Moneymaker
Designer
Katey Marquette
Designer
Yandong Dino Qiu
Animator
Rafael Perez
Animator
Trung Bao
Animator
Joey Gasiorek
Cell Animator
Lizzi Akana
Storyboards
Syd Fini
Compositor
Kayako Ono

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