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Seize The Awkward – Whatever Gets You Talking

Project Notes

Droga5 partnered with Nice Shoes to create a new campaign for the Ad Council, American Foundation for Suicide Prevention and the Jed Foundation to coincide with mental health awareness month. The spot is the next iteration of their mental health campaign – “Seize the Awkward”
Droga5 Executive Producer Jeremy Fox turned to full service production and post production company, Nice Shoes to produce, edit and finish the campaign. Drawing on Nice Shoes’ network of talent and resources, the campaign is directed by Kristian Mercado Figueroa and includes a brand new music video and a suite of digital, social, radio and broadcast assets giving young people the inspiration, language and tools to check in with their friends and support their mental health.
Backed by a bespoke rap track, “Whatever Gets You Talking” the music video is a visual feast of animation and social videos, pulling in an amalgamation of styles that help reflect the experience of searching through multiple social feeds.

Credits

Client: Ad Council
Campaign: Seize The Awkward
Title: “Whatever Gets You Talking”
Agency: Droga5 New York
Production Company: Nice Shoes
Director: Kristian Mercado Figueroa
Executive Producer: Tara Holmes
Executive Producer: Thomas Sponzo
Producer: Colin Moneymaker
Akinyemi DP: Kayli Weiss
Post Production: Nice Shoes
Editor: Reuter
Assistant Editor: Danny Weeks
Producer: Maggie Flatley
Executive Producer: Tara Holmes
Executive Producer: Thomas Sponzo
Producer: Colin Moneymaker
Designer: Katey Marquette
Designer: Yandong Dino Qiu
Animator: Rafael Perez
Animator: Trung Bao
Animator: Joey Gasiorek
Cell Animator: Lizzi Akana
Storyboards: Syd Fini
Compositor: Kayako Ono

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