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Seize The Awkward – Whatever Gets You Talking

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Droga5 partnered with Nice Shoes to create a new campaign for the Ad Council, American Foundation for Suicide Prevention and the Jed Foundation to coincide with mental health awareness month. The spot is the next iteration of their mental health campaign – “Seize the Awkward”
Droga5 Executive Producer Jeremy Fox turned to full service production and post production company, Nice Shoes to produce, edit and finish the campaign. Drawing on Nice Shoes’ network of talent and resources, the campaign is directed by Kristian Mercado Figueroa and includes a brand new music video and a suite of digital, social, radio and broadcast assets giving young people the inspiration, language and tools to check in with their friends and support their mental health.
Backed by a bespoke rap track, “Whatever Gets You Talking” the music video is a visual feast of animation and social videos, pulling in an amalgamation of styles that help reflect the experience of searching through multiple social feeds.

Credits

Client

Ad Council

Campaign

Seize The Awkward

Title

“Whatever Gets You Talking”

Agency

Droga5 New York

Production Company

Nice Shoes

Director

Kristian Mercado Figueroa

Executive Producer

Tara Holmes

Executive Producer

Thomas Sponzo

Producer

Colin Moneymaker

Akinyemi DP

Kayli Weiss

Post Production

Nice Shoes

Editor

Michael Reuter

Assistant Editor

Danny Weeks

Producer

Maggie Flatley

Executive Producer

Tara Holmes

Executive Producer

Thomas Sponzo

Producer

Colin Moneymaker

Designer

Katey Marquette

Designer

Yandong Dino Qiu

Animator

Rafael Perez

Animator

Trung Bao

Animator

Joey Gasiorek

Cell Animator

Lizzi Akana

Storyboards

Syd Fini

Compositor

Kayako Ono

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