“To celebrate how “every friendship has a twist,” Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes creative director Matt Greenwood came on board to introduce and explore the worlds of these packages with a vibrant animated 15-second spot with bold pop stylings.
Three of the limited edition packages are featured in the fast-paced spot, bringing to life the scenarios of car DJing, “ugly crying” at the movies, and studying in the library, before ending on a massive shot that incorporates all of the packaging. Each pack has its own style, characters, and color scheme, unique to the original artists, and Nice Shoes was careful to work to preserve this as they crafted the spot.”
Kristen Van Fleet