ar application


A velvet rope and a stern security guard that’s just itching to say “don’t touch that” are normally in between the museum visitor and a work of art. Now, thanks to Boulevard Arts, a company committed to developing arts-based experiences shared through augmented, virtual and mixed reality technologies, and creative studio Nice Shoes, art connoisseurs, educators, and students can all get closer to art than ever before with Boulevard AR.

The Nice Shoes team was led by AR/VR creative director Tom Westerlin, and head of production Nancy Giandomenico, who along with executive producer Angela Bowen, have grown the studio’s immersive capabilities, delivering the AICP and Ciclope-nominated Mio Garden roomscale VR experience as well as Flexon Eyewear’s mobile VR application. The collaboration with Boulevard Arts marked the studio’s first delivery of an augmented reality experience.


Agency Boulevard
AR Studio Nice Shoes
Creative Director Tom Westerlin Lead Developer Leonardo Malave Executive Producer Angela Bowen Head of Production Nancy Giandomenico Junior Producer Laura Noonan VFX Supervisor Adrian Winter CG Director Andy Zazzera Designer Dino Qiu CG Support Jeff Kyle CG Support Arthur Dorrington Color Grading Chris Ryan Color Grading Sal Malfitano