bud light

big bang


We were thrilled to team up with Popp Rok’s director, Aaron A, Saints Editorial’s Mark Paiva, and the amazing creative team at Anomaly to bring this Bud Light spot to life. In order to give the feeling of a party in the cosmos, the shoot captured action using the Bolt MC system, shooting at 1000 fps. We then began the meticulous process of tracking, matting, creating particle sims and weaving the shot together to create a fluid and dream-like journey through a truly epic house party.

Our VFX team, led by creative director Gary Thomas, worked closely with colourist Roslyn Di Sisto, as an integrated VFX and colour pipeline; and close collaboration with the agency, director, and editor was essential to delivering a beautiful, rich and gravity-defying experience.


Agency Anomaly
Production Company Popp Rok
Director Aaron A DP Jeremy Benning Editorial Saints Editorial Editor Mark Paiva Colour/Online/VFX Nice Shoes Creative Director Gary Thomas Colourist Roslyn Di Sisto Executive Producer Kristen Van Fleet Super Design/Animation Stefan Woronko VFX Artist Robert Moggage VFX Artist Hardave Grewal Houdini Artist Lorne Kwechansky VFX Assistant Adrian Gluvakovich Assistant Colourist Kassi Bellamy