performance art


The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged us to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with the agency to bring the concept to life.


Agency Huge
Animation Nice Shoes
CG Director Andy Zazzera Executive Producer Angela Bowen Head of Production Nancy Giandomenico Desinger/Animator Yandong Dino Qiu Animatic/Pre Vis Adrian Winter Editor Talia Mazzarella Colorist Gene Curley