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dodge

performance art

 

The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged us to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with the agency to bring the concept to life.

CREDITS . . .

Agency Huge
Animation Nice Shoes
CG Director Andy Zazzera Executive Producer Angela Bowen Head of Production Nancy Giandomenico Desinger/Animator Yandong Dino Qiu Animatic/Pre Vis Adrian Winter Editor Talia Mazzarella Colorist Gene Curley
 

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