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dxl men's apparel

from the ground up

 

Inspired by positive consumer feedback, DXL Men’s Apparel and their agency TAXI envisioned a campaign that would visualize how they’ve built each and every one of their stores with the specific needs of their customer - the big and tall male in search of brand name apparel - in mind. TAXI engaged Nice Shoes, a creative studio delivering problem solving solutions, to develop an efficient approach spanning the entire production process.

The Nice Shoes team took on full production and post-production responsibilities for the campaign, led by director/creative director Harry Dorrington, and supported by VFX supervisor Adrian Winter, CG director Andy Zazzera, creative editor Dana Bol, colorist Chris Ryan, and head of production Nancy Giandomenico. 

CREDITS . . .

Agency TAXI
Production Company Nice Shoes
Director/CD Harry Dorrington Executive Producer Angela Bowen Head of Production Nancy Giandomenico VFX Supervisor Adrian Winter CG Director Andy Zazzera CG Lead Alex Kline Compositor Michael Cozy Designer/Animator Yandong Dino Qiu Editor Dana Bol VFX Artist Russ Bigsby Colorist Chris Ryan Live Action Producer Brian Benhoff
 

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