dxl men's apparel

from the ground up


Inspired by positive consumer feedback, DXL Men’s Apparel and their agency TAXI envisioned a campaign that would visualize how they’ve built each and every one of their stores with the specific needs of their customer - the big and tall male in search of brand name apparel - in mind. TAXI engaged Nice Shoes, a creative studio delivering problem solving solutions, to develop an efficient approach spanning the entire production process.

The Nice Shoes team took on full production and post-production responsibilities for the campaign, led by director/creative director Harry Dorrington, and supported by VFX supervisor Adrian Winter, CG director Andy Zazzera, creative editor Dana Bol, colorist Chris Ryan, and head of production Nancy Giandomenico. 


Agency TAXI
Production Company Nice Shoes
Director/CD Harry Dorrington Executive Producer Angela Bowen Head of Production Nancy Giandomenico VFX Supervisor Adrian Winter CG Director Andy Zazzera CG Lead Alex Kline Compositor Michael Cozy Designer/Animator Yandong Dino Qiu Editor Dana Bol VFX Artist Russ Bigsby Colorist Chris Ryan Live Action Producer Brian Benhoff