dxl men's apparel
from the ground up
Inspired by positive consumer feedback, DXL Men’s Apparel and their agency TAXI envisioned a campaign that would visualize how they’ve built each and every one of their stores with the specific needs of their customer - the big and tall male in search of brand name apparel - in mind. TAXI engaged Nice Shoes, a creative studio delivering problem solving solutions, to develop an efficient approach spanning the entire production process.
The Nice Shoes team took on full production and post-production responsibilities for the campaign, led by director/creative director Harry Dorrington, and supported by VFX supervisor Adrian Winter, CG director Andy Zazzera, creative editor Dana Bol, colorist Chris Ryan, and head of production Nancy Giandomenico.