excedrin
we see your pain
Every headache sufferer experiences their pain in an extremely personal way. Excedrin and agency Weber Shandwick sought to visualize this insight from consumers with a campaign themed around a double exposure technique that would display dynamic visual metaphors for what was occurring in each person’s head. Weber Shandwick teamed with creative studio Nice Shoes, who further developed the effect and handled all post production for the VFX-driven campaign.
The Nice Shoes team, led by executive creative director Harry Dorrington and newly signed creative director Andreas Berner, explored the concept across a number of styleframes and motion tests.
CREDITS . . .
Agency
Weber Shandwick
Production Company
Mindset Content Group
Post Production/VFX
Nice Shoes
Executive Producer
Angela Bowen
ECD
Harry Dorrington
Creative Director
Andreas Berner
Senior Producer
Russ Dubé
Editor
Dana Bol
Designer
Theodore Daly
Designer
Yandong Dino Qiu
Designer
Yung Jae Suh
CG Supervisor
Andy Zazzera
CG Lead
Alex Kline
VFX Lead
Adrian Winter
Compositor
John Seppala
Compositor
Elias Saliba
Colorist
Sal Malfitano
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