ar app


Garage Magazine teamed with creative director Andreas Berner for a collaborative assignment with renowned make up star Pat McGrath, photographer Phil Poynter and Beats by Dre. The brief was to create 5 x editorial pages featuring one super model each wearing a set of Beats headphones (Lara Stone, Binx Walton, Cara Delevingne, Kendall Jenner and Joan Smalls) and a resulting 'Augmented Reality' APP that would allow the user to see a 3D rendition & animation of each girl in real time on top of the editorial page. Each of them had been treated with a pure CG interpretation of various elements inspired by original Pat McGrath's make up designs, ranging from shrink wrap, crystals, android mask to scribbles and smoke elements. 


Client Garage Magazine
Production Company Mill+
Creative Director Andreas Berner