Grey’s Gillette creative team envisioned a burly unshaven construction worker operating a noisy jackhammer, suddenly soothed by a wave of calming foam. The concept sought to visualize the irritants affecting shavers and the ability of the P&G brand’s shaving gel to help avoid cuts or discomfort while shaving. Grey teamed with Nice Shoes director Harry Dorrington, who proposed and executed a fully practical production, augmented by the talents of our renowned color and finishing team.  


Agency Grey
Production Company Nice Shoes
Director Harry Dorrington Executive Producer Angela Bowen Head of Production Nancy Giandomenico Editor Talia Mazzarella Colorist Chris Ryan VFX Supervisor Adrian Winter VFX Artist Russ Bigsby VFX Artist Jason Farber VFX Supervisor Ivan Pribicevic