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lexus

hoverboard

 

Creative director Andreas Berner collaborated with George P. Johnson/Spinifex Group U.S to create a new interactive and immersive experience for the Lexus Hoverboard ‘Ride The Slide’, which premiered at the Los Angeles Auto Show. Building on the Lexus’ groundbreaking innovation in creating the world’s first fully functioning hoverboard, Berner and his team were challenged to craft a real-time immersive ride that brought the rare experience of riding the Lexus Slide around its custom skatepark to life.

CREDITS . . .

Agency George P. Johnson, Spinifex Group U.S.
Production Company The Mill
Creative Director Andreas Berner
 

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