Nice Shoes has entered the exciting world of Virtual Reality, debuting an immersive and interactive meditative experience to a delighted audience of marketing leaders at the 2016 ANA Masters of Marketing Conference in Orlando, the Mio Garden. The piece was most recently honored with a nomination in the Virtual Reality category at the 2017 AICP Next Awards.
Harry Dorrington served as conceptor and executive creative director for the project, which was led by creative director Tom Westerlin who has extensive backgrounds in gaming, experiential installations, virtual reality and augmented reality.
The piece explored the new storytelling form from a different point of view, aiming to craft a unique experience that would leave a viewer feeling calm and refreshed.
You can view a 360 of the experience below or via a link HERE. (View in Chrome on a desktop or within the Youtube app on mobile for the optimal 360 experience)