search

NICE SHOES CREATIVE STUDIO ANIMATES FRIENDSHIP WITH A TWIST WITH TWIZZLERS

NICE SHOES CREATIVE STUDIO ANIMATES FRIENDSHIP WITH A TWIST WITH TWIZZLERS

To celebrate how “every friendship has a twist,” Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages with a vibrant animated 15-second spot with bold pop stylings.

Three of the limited edition packages are featured in the fast-paced spot, bringing to life the scenarios of car DJing, “ugly crying” at the movies, and studying in the library, before ending on a massive shot that incorporates all of the packaging. Each pack has its own style, characters, and color scheme, unique to the original artists, and Nice Shoes was careful to work to preserve this as they crafted the spot.

NICE SHOES CREATIVE STUDIO AND TAXI INFUSE V8 +ENERGY® WITH PHOTOREAL FRUIT

NICE SHOES CREATIVE STUDIO AND TAXI INFUSE V8 +ENERGY® WITH PHOTOREAL FRUIT

Taxi engaged Nice Shoes Creative Studio to animate a series of spots and social media content to showcase the delicious, juicy ingredients that all come together in V8 +Energy®, as well as to visualize the enjoyment of the energy drink expressed by their followers and consumers. The team utilized a blend of creative and technical techniques to execute the campaign, delivering :30 spots with photoreal CG fruit and a campaign of looping 2D-animated GIFs.