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color rush

 

The Color Rush campaign promoted the league’s initiative in which 100% of the proceeds from special edition jerseys are donated to youth programs nationwide. Each spot features a different team jersey worn by a young fan benefiting from the program, showcasing their unique personality and the positive impact football has on their lives. Editor Dana Bol, who led our end to end post team for the campaign loved the authentic, charming performances captured by director Grainger David. The need arose to adjust the color of a Carolina Panthers jersey from black to Carolina blue in one of the spots, and VFX artist Russ Bigsby led a team of Flame artists who rotoscoped and color corrected the jersey, breaking out sections of the jersey across individual artists to ensure that the colors and shadows came across as beautifully as they did in the original footage.

CREDITS . . .

Director Grainger David
Production Company NFL
Editor Dana Bol VFX Artist Russ Bigsby Colorist Sal Malfitano Senior Producer Rebecca Mitchell
 

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