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Nice Shoes Celebrates The Rich History of Qatar Through Immersive Film Galleries For The National Museum of Qatar

 

Creative Studio Nice Shoes, with headquarters in New York, partnered with a diverse array of top global directors and collaborators to bring wonder and beauty to commissioned film exhibits as part of the highly-anticipated opening of the National Museum of Qatar (NMoQ). The museum, which opened on March 28th, 2019, is a sprawling wonder designed by architect Jean Nouvel, with its galleries and courtyards spreading across over 52,000 square meters.

The Doha Film Institute (DFI) who produced the project for the NMoQ, led by Technical Director Dean Winkler, engaged Nice Shoes as a partner to help visualize the history of the country across 10 galleries with awe-inspiring, floor-to-ceiling immersive films. The films were meticulously crafted to draw in visitors with state-of-the-art technical specs, resulting in 21.54 billion pixels per second image resolution--over 10 times the quality of IMAX screens. These rich visuals are displayed on 114 4K projectors, with 308 speakers to provide immersive soundscapes throughout the galleries. Nice Shoes CTO Robert Keske worked closely with WInkler and the creative team onsite, fine-tuning the technical setup, custom-tailored to the museum's curved design, supported by 179 bespoke servers provided by London-based Realtime Experience Systems (www.resgb.com). 

Ten art films produced for NMoQ in association with the Doha Film Institute by noted international filmmakers visually represent Qatar's history. Nice Shoes collaborated with directors and museum curators to map films to multi-dimensional museum walls and HD displays, ensuring each project retained the consistency, vibrancy and resolution of the original footage. The studio enabled the filmmakers to review the color grading & finishing of the films through the construction of scale models of each gallery, as well as through the configuration of projectors within a custom post production suite dedicated to the films. This was done in tandem with designing and implementing custom workflows for each film that would ensure the comprehensive edits were cohesive and transferable to the museum installation, where final color grading was done onsite for select films. 

Gallery 2 "Flora & Fauna," directed by Christophe Cheysson and Jacques Perrin. Photo Credit: www.resgb.com & Antonio Pagano
Gallery 2 "Flora & Fauna," directed by Christophe Cheysson and Jacques Perrin. Photo Credit: www.resgb.com & Antonio Pagano

The studio developed design & animation for "Alchemy" in Gallery 10, a 30 screen HD video installation directed by video artist John Sanborn, led by Nice Shoes Creative Director Harry Dorrington. Across five additional galleries for films directed by Mira Nair, Abderrahmane Sissako, Christophe Cheysson, and Jacques Perrin, the studio's colorists took on 8K color grading. 

Want to know more? Take a look with our behind the scenes documentary:

Gallery 2, "Flora and Fauna," the museum's largest gallery, and set largely underwater, required Nice Shoes senior colorist Sal Malfitano to retain brilliant saturated ocean blues against the museum's beige walls and a kaleidoscope of 9 interlocking screens. The resulting film, at 18 minutes with 9 concurrent timelines displayed using 21 projectors at 8K resolution, boasts one of the highest resolution single images in the world. 

Gallery 2 "Flora & Fauna" directed by Christophe Cheysson and Jacques Perrin. Photo Credit: www.resgb.com & Antonio Pagano
Gallery 2 "Flora & Fauna" directed by Christophe Cheysson and Jacques Perrin. Photo Credit: www.resgb.com & Antonio Pagano

For "Alchemy," Nice Shoes crafted CG textures, liquid water, bubbles and gaseous sequences. 30 screens in escalating size present the industry-centric film, which tells the story of Qatar's natural gas industry.

Gallery 10 "Alchemy" directed by John Sanborn
Gallery 10 "Alchemy" directed by John Sanborn

Challenged to think of the presentation as a 'sculptural piece,' CG, color, scale and pacing were choreographed with illustrations and animated mock-ups prior to crafting the film's final VFX. While the team employed scale models for review, they also brought this gallery into Virtual Reality. From pre-visualization through final renders, Sanborn and museum stakeholders were able to put on a headset and see how the film would animate across the 30 screens as if they were physically in the gallery. 

Gallery 10 "Alchemy" directed by John Sanborn
Gallery 10 "Alchemy" directed by John Sanborn

As Angela Bowen, Executive Producer for the project states, "We were able to capitalize on our strength as an emerging technology company to harness the creative and technical team here at Nice Shoes, leveraging advanced post production technology and processes to help create this world class museum. It was extraordinarily satisfying to see the vision revealed to a global audience and to know it will be there for many years to come."

Embodying Qatar's history with cinematic projections that exemplify the sheer size and scope of the winding museum interior, NMoQ, architect Jean Nouvel and all of the creative teams revolutionized the museum blueprint with a sophisticated layout and comprehensive, immersive experience. 

CREDITS:

Doha Film Institute

Head of Production - Museum Films & Special Projects: Ricardo Ceballos

National Museum of Qatar Art Films

Founder, Winkler Consulting / Technical Director, National Museum of Qatar Art Films: Dean Winker

Nice Shoes

Executive Producer: Angela Bowen
CTO: Robert Keske
VFX Supervisor/Pipeline: Adrian Winter

Gallery 1 "Beginnings"
Director: Christophe Cheysson
Senior Colorist: Lenny Mastrandea
Online Editor: Talia Mazzarella
Producers: Marie de Leon, Paul O'Beirne

Gallery 2 "Flora & Fauna"
Directors: Christophe Cheysson, Jacques Perrin
DP: Alexandre Léglise
Senior Colorist: Sal Malfitano
Lead Online Editor: Talia Mazzarella
Online Editors: Henry Gretzinger, Dan Scofield, Lauren Ames
Producer: Marie de Leon

Gallery 5 "Life in the Desert"
Director: Abderrahmane Sissako
Senior Colorist: Sal Malfitano
VFX Compositors: Nicholas Crist, Adrian Winter
Lead Online Editor: Talia Mazzarella
Producers: Marie de Leon, Russ Dubé

Gallery 6L "NAFAS"
Director: Mira Nair
Editor/Creative Director: Jon Kane
Senior Colorist: Sal Malfitano
VFX Lead Compositor: Adrian Winter
VFX Compositors: Nicholas Crist, Michael Cozy 
Lead Online Editor: Talia Mazzarella
Producers: Marie de Leon, Russ Dubé

Gallery 6Z "Zubarah"
Director: Abderrahmane Sissako
Senior Colorist: Sal Malfitano
Lead Online Editor: Talia Mazzarella
Producer: Marie de Leon
VFX Company: Platige

Gallery 10 "Alchemy"
Director: John Sanborn
DP: Alexandre Léglise
Editor: Roger Jones
Creative Director: Harry Dorrington
Producers: Paul O'Beirne, Sue Yee Hubbard
VFX Supervisor: Adrian Winter
CG Director: Andy Zazzera
CG / Compositing: Alex Kline, Elias Saliba, Michael Marsek, Ohad Bracha
VFX Editor: Greg Bekafigo
Design Director: Yandong Dino Qiu
Designers: Theo Daly, Ann Kruezcamp
CG Animators, Opening: Ana Pakljanac, Ivan Pribicevic
CG Producer, Opening: Alan Robertson
Lead Online Editor: Dan Scofield
Online Editor: Johnny Vertigliano, David Soto, Talia Mazzarella
VR Creative Director: Tom Westerlin