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In the heat of the summer, the right cold beverage can be a huge relief. Our client wanted to show how that can be transformative, bringing customers into an infectious world full of happiness called “Siptopia.” The agency envisioned a fantastical concept in which, upon sipping a drink, people see their happiness reflected in the world around them as they were surrounded by cheerful animated animals and swirling ingredients. We worked with our partners at Sweet Rickey and Editbar, bringing together a full-service team of creatives to shoot, edit, animate, and color grade two spots in which happiness is found in every sip. Take a look at how the campaign came together in the making of below.

 

CREDITS . . .

Agency Brownstein Group
Production Company Sweet Rickey
Director Max Gutierrez Animation/Post Nice Shoes Creative Director Harry Dorrington VFX Artist Andy Zazzera VFX Supervisor Adrian Winter Designer Yandong Dino Qiu Designer Nicole Morciniec Animator Yongji Chen Colorist Sal Malfitano Producer Russ Dubé Head of Production Nancy Giandomenico Executive Producer Angela Bowen Editorial Editbar Editor Charlie Coffou
 

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