pitch perfect 2
We earned director/producer Elizabeth Banks’ nod to craft titles for Pitch Perfect 2 with a wicked sense of humor and an inventive approach utilizing light drawing to beautifully illustrate humorous and risqué moments from the film.
The pitch was inspired by thematic keywords provided by Banks: graffiti, flashlight and rebellion. Nice Shoes explored and presented several unique ideas, tapping into local graffiti artists and using different approaches for the titles. The filmmakers ultimately gravitated toward one idea that utilized LED flashlights, which was then developed in full after the team saw an edit of the comedy.