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reebok

activchill

 

To introduce their new ActivChill fabric, Reebok collaborated with us to craft a visual narrative that would effectively illustrate the benefits of this innovative technology in stores. Our team devised an inventive approach that utilized animation, CG macro-photography, and typography to show the intricate ways in which the brand’s unique, pentagon-shaped fibers wick away athletes’ perspiration and cool the skin.

CREDITS . . .

Agency Reebok In-House
Animation/VFX Nice Shoes
VFX Supervisor Adrian Winter
 

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