search

astrazeneca

take it from a fish

 

The goal of this web campaign was to provide a lighthearted introduction to the benefits of fish oil via "fish tips," delivered by a pair of cheeky Striped Sea Bass named Sal and Marty. To bring Sal and Marty to life, we built a set decorated to replicate the seafood section of a grocery store and rigged real fish so that they could be puppeteered to capture line delivery and movement.

CREDITS . . .

Agency Digitas
Production Company Nice Shoes
Director Harry Dorrington Head of Production Nancy Giandomenico Colorist Gene Curley
 

Explore