take it from a fish


The goal of this web campaign was to provide a lighthearted introduction to the benefits of fish oil via "fish tips," delivered by a pair of cheeky Striped Sea Bass named Sal and Marty. To bring Sal and Marty to life, we built a set decorated to replicate the seafood section of a grocery store and rigged real fish so that they could be puppeteered to capture line delivery and movement.


Agency Digitas
Production Company Nice Shoes
Director Harry Dorrington Head of Production Nancy Giandomenico Colorist Gene Curley