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Download our exclusive new white paper on the importance of color in advertising and film.


This white paper looks at how color affects storytelling, psychology, trends, culture, and on-set practice. Experts from across the world explore how color changes everything for brands in dedicated new research.

Data is supported with interviews conducted at System1 Group, MTArt, WGSN, Big Spaceship, Gear Seven, Boldly, along with many others.


  • How to rediscover the transformative power of color and its ability to communicate on a more meaningful level.

  • How brands can stand out from the noise with effective advertising.

  • Color’s role in Individuality and Digital Worlds.

  • How color has an effect on human emotions.

  • How filmmakers can enrich their work through color.

Made In Association With


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Orlando Wood, Chief Innovation Officer of System1 Group

Justin Wylie, Director of Production at Gear Seven

JT McCreery, Director at Gear Seven

Geoff Manton, Partner and Executive Producer at Boldly

Louis Browne, Director at Stadium

Marine Tanguy, Founder of MTArt

Claire Luxton, Artist at MTArt

Jenny Clark, Head of Colour at WGSN

Chris Huban, Executive Creative Director at Big Spaceship

Emily Maye, Director at Farm League

Janssen Powers, Director at Farm League

Ninaad Kulkarni, Creative Director for Immersive at Nice Shoes

Marcy Robinson, Senior Colorist at Nice Shoes

Phil Choe, Senior Colorist at Nice Shoes

Chris Ryan, Senior Colorist at Nice Shoes

Sal Malfitano, Senior Colorist at Nice Shoes

Tricia Hagoriles, Senior Colorist at Nice Shoes

Lenny Mastrandrea, Senior Colorist at Nice Shoes

Gene Curley, Colorist at Nice Shoes

Made In Association With