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Nice Shoes Opens New Creative Hub, Marking Next Chapter of Growth in Minneapolis


Minneapolis, MN — [Oct. 30, 2025] — Independent creative studio Nice Shoes today announced the expansion of its Minneapolis presence, marking a significant milestone in the company’s long-standing connection to the city and signaling continued growth and momentum.

Located at 400 1st Avenue, the new Minneapolis studio places Nice Shoes within a vibrant community of top-tier production and post companies — fostering collaboration and connection while maintaining the studio’s independent spirit.

Nice Shoes Chief Operating Officer, Justin Pandolfino celebrates this exciting new chapter, “Our new Minneapolis home is a reflection of how we want to serve our clients: closer, more connected, and ready to tackle bigger creative challenges together. By embedding ourselves in the heart of this vibrant community, we’re making it even easier to bring world-class talent and seamless collaboration to every project.”

Nice Shoes has been part of the Minneapolis creative community for over a decade, delivering top-shelf color and finishing for agencies, brands, and filmmakers. While Nice Shoes makes this new Creative Hub its home, the team is also expanding its visual effects offerings and strengthening its ability to partner closely with editorial, audio, animation, and production peers nearby — giving clients access to more integrated creative solutions.

“We’re excited to begin a new chapter for Nice Shoes Minneapolis, moving to a place energized with creative talent from three other longstanding companies — Ditch Edit, Grey Ghost, and Gasket — and strengthening our ties to this great community,” said Oscar Oboza, Senior Colorist at Nice Shoes.

Importantly, the Minneapolis team—Oscar Oboza, Nicole Luttrell, and Steve Medin—remains directly connected to Nice Shoes’ broad network of talent across North America and around the world, ensuring clients can tap into world-class artistry wherever their projects may lead.

This move underscores Nice Shoes’ commitment to investing in Minneapolis and continuing to grow alongside the city’s thriving creative community — and it’s just the beginning.

The launch will be celebrated with a housewarming party in early November, bringing together clients, collaborators, and community members to toast the new chapter.