We are storytellers, innovators, and collaborators with a history of bringing ideas to life in every shape and color. For more than 30 years, Nice Shoes has elevated stories on screens big and small, and as our clients, tools, and storytelling have evolved, we’ve found ourselves at the intersection of technology and human connection—embracing spaces you can step into, not just watch.
This isn’t a new chapter—it’s work we’ve been doing all along. From projection mapping to mixed reality, cultural installations to retail activations, we’ve been creating immersive moments that invite audiences to feel, explore, and connect. With real-time CG, data-driven animation, and mixed reality platforms, our work spans large-scale projection mapping, 3D billboards, in-stadium presentations, VR, AR, and more—always with the goal of crafting experiences that inspire.
Three Worlds of Immersion
The work under the Nice Experiences banner lives across three arenas—Sports, Culture, and Retail—each with its own creative and technical challenges.
Sports
Projects for the New York Mets, Toronto Raptors, and Monumental Sports & Entertainment show how design can electrify fans in arenas and online. For the Mets’ City Connect games, we designed and animated an entire game presentation—hype videos, starting lineups, logo animations, and hundreds of prompts seen across Citi Field’s massive displays. From early sketches and custom illustrations to final 2D/3D style frames, every element was crafted to reflect the new City Connect uniforms and amplify team pride.
Culture
Our partnerships with institutions like the American Museum of Natural History (Worlds Beyond Earth), the Doha National Museum, and Illuminarium reveal how cutting-edge visuals can be used to honor history, science, and art. For the Doha National Museum, projection mapping transformed architecture into storytelling, inviting visitors into a narrative that merged heritage with technology.
Retail
We’ve helped brands like La Mer, Dolby, Ford, and Bentley transform physical spaces into immersive brand touchpoints. A behind-the-scenes video from our Ford Texas Dealership project shows how even a car showroom can become a fully realized storytelling environment—one that invites audiences to experience the brand, not just view it.
A Community Commitment
As this body of work expands, so does our commitment to the immersive design community. Nice Shoes is now an active member of the Themed Entertainment Association (TEA) and Society for Experiential Graphic Design (SEGD). Our team will be on the ground at SEGD XLab in Chicago, SATE in Orlando, and IAAPA in November, sharing what we’ve learned, building new collaborations, and learning from peers across disciplines.
Looking Ahead
What’s next for Nice Experiences is both simple and ambitious: more storytelling, more immersion, and more opportunities to collaborate on innovative projects. This isn’t a new chapter—it’s the continuation of a story we’ve been telling for years, taking the craft and creativity Nice Shoes is known for and expanding it into new worlds where audiences don’t just watch stories unfold—they step inside them.
Want to see more of our Nice Experiences work? Click the dropdown above to discover some of what Nice Experiences has to offer.
