by NS Creative Writer | Feb 19, 2024 | Insights
In an ambitious return to the Super Bowl advertising stage, CrowdStrike has unveiled its new commercial that leverages creative storytelling to make cybersecurity relevant to a mainstream audience. Directed by the acclaimed Tarsem Singh, and featuring color grading by...
by NS Creative Writer | Dec 13, 2023 | Insights
In the universe of Super Bowl commercials, we find a unique blend of artistry, storytelling, and cultural impact that transcends the boundaries of traditional advertising. These commercials are not mere intermissions in the world’s most watched sporting event;...
by NS Creative Writer | Dec 7, 2023 | Insights
The Super Bowl isn’t just a playground for athletes; it’s a visual feast where ads duke it out for the spotlight. And let’s be real – sometimes, these commercials steal the show. It’s a world where visual effects (VFX) don’t just add...
by NS Creative Writer | Jul 13, 2023 | Insights
AI in Marvel’s ‘Secret Invasion’ has become a hot topic of conversation. The new series, which recently premiered on Disney+, uses artificial intelligence (AI) in its opening sequence. This decision, however, has stirred up controversy in the...
by NS Creative Writer | Jun 21, 2023 | Insights
The world of Virtual Reality and Visual Effects is on the cusp of a significant transformation, thanks to the convergence of two technological titans: Unity and Apple. Unity, a leading 3D development platform, is renowned for its ability to create immersive,...
by NS Creative Writer | May 29, 2023 | Color, DI/DAILIES, Insights
About This white paper looks at how color affects storytelling, psychology, trends, culture, and on-set practice. Experts from across the world explore how color changes everything for brands in dedicated new research. Data is supported with interviews conducted at...
