by susi | Dec 9, 2022 | Insights, Uncategorized
In the final part of this series exploring color, Nice Shoes enlists the expertise of industry experts to find out how the current generation of filmmakers is combining technology with practical effects to ensure their true colors shine through. For all but the most...
by susi | Nov 17, 2022 | Insights, Uncategorized
With the help of expert analysis, Nice Shoes explores the fascinating ways in which color and culture relate and how color tints the media landscape – even in ways we might never stop to notice Walking into any museum with an antiquity wing, our eyes are greeted...
by susi | Sep 8, 2022 | Insights, Uncategorized
Nice Shoes enlists leading experts to delve into the color trends of recent years, charting their evolution and impact on the creativity which is defining our era – and our future Trends, by their very nature, are transient. That’s as true in the world of color...
by susi | Aug 15, 2022 | Editorial, Insights
Nice Shoes delves into the relationship between color and narrative, exploring its applications for storytelling, communication, and brand-building Color is one of the fundamentally human ways in which we experience the world, functioning biologically and culturally;...
by delta | Jun 30, 2022 | Insights
This article is the second in Nice Shoes’ ongoing series investigating how Color Changes Everything for brands. Click here to read the first instalment. When we’re sad, we ‘feel blue.’ When we’re angry, we ‘see red.’ This instinctual connection between color and our...
by delta | Jun 29, 2022 | Insights
Where would advertising be without color? Eye-catching hues and vibrant pigmentations have always informed our perceptions of brands, and this ground breaking compilation of original interviews and research will explore both how color works its magic – and why...