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No Grey Areas: How Color and Culture Intertwine

No Grey Areas: How Color and Culture Intertwine

With the help of expert analysis, Nice Shoes explores the fascinating ways in which color and culture relate and how color tints the media landscape – even in ways we might never stop to notice Walking into any museum with an antiquity wing, our eyes are greeted...
How Color Changes Our Emotions

How Color Changes Our Emotions

This article is the second in Nice Shoes’ ongoing series investigating how Color Changes Everything for brands. Click here to read the first instalment. When we’re sad, we ‘feel blue.’ When we’re angry, we ‘see red.’ This instinctual connection between color and our...
Nice Shoes proves color changes everything for brands

Nice Shoes proves color changes everything for brands

Where would advertising be without color? Eye-catching hues and vibrant pigmentations have always informed our perceptions of brands, and this ground breaking compilation of original interviews and research will explore both how color works its magic – and why...